IDEA
Over 50,000,000 Americans live with allergies. And all that sneezing and watery eyes can keep people from doing the things they like to do, such as traveling. The task was to show how Flonase could help allergy sufferers enjoy traveling, even during the worst allergy season. The big idea was to take YouTube’s favorite family, the Eh-Bee’s, (who suffer from allergies) on a road trip to visit (and survive) the worst allergy cities in America.
SOLUTION
We built a vibrant digital hub that inspired a community of ‘road trippers’ to follow the family’s every move through real-time videos and ‘from the road’ blog posts. The site captured the spirit of the trip by treating each city as a unique experience with its own guides, photo galleries, and advice on how to beat allergies.
RESULTS
147,398 unique visitors in two weeks and 31,727 sweepstakes entries. 2.2M video views and 3.3M impressions across 57 posts on Flonase owned social channels.