I love words. They matter. They can bring people together or keep them apart. I prefer the former. And I’m passionate about using them to bring a creative idea to life. I’m a visual storyteller with experience across TV, print, digital, video and radio. I’ve helped craft emotional and impactful experiences for categories across the board, from packaged goods, spirits, video games, insurance, health and wellness and pharma. I’m committed to smart, strategic thinking, mentoring teams, and collaborating with clients.
I’ve been recognized by the London International Awards, Clios, Effies, MM+M Awards, New York Radio Festival, Smarties, and Addys.
Freelance Creative Director/Copywriter
January 2018 – 2023
TBWA\Chiat\Day, Saatchi Wellness, DDB, Digitas Health, FCB Cure, Ogilvy Health, McCann Health, Eversana Intouch, Syneos
Responsible for integrated assignments, including print, video, and all things digital, website copy, mobile sites, and social media, plus new business pitches.Clients include Raytheon Technologies, Inclisirian, Jardiance, Nature Made Vitamins, Walmart Pharmacy, Opiant, Celgene and Finerenone.
Wunderman 2015 – 2018
Hired and oversaw a group of 8 art directors/copywriters on multiple GSK accounts – Nicorette, Breathe Right, Flonase and Abreva. Performed reviews and delegated assignments. Executed award winning work ranging from video, print, website development, and new business.
Deutsch, McGarry Bowen, Rapp, ML Rogers 2008 – 2018
Developed integrated solutions for existing clients and new business pitches across TV, print, radio, and digital, for a wide variety of categories and brands, such as Merck, Humana, Time Warner Cable, Verizon, Miracle-Gro, Pfizer, Blistex and Checkers.
Staff Creative Director/Copywriter
BBDO New York 2004 – 2008
Met client expectations by producing high-level, strategic, creative solutions for traditional, digital, and integrated campaigns for such brands/clients as Bayer, Campbell’s, Alka-Seltzer, Schering-Plough, and GSK.
DDB New York/Chicago 1995 - 2003
Managed multi-platform regional and national campaigns for some of the agency’s biggest accounts, including McDonald’s, New York Lottery, Seagram’s, and Hershey’s.
Education
New York University, BA - Film & Television