Smokers often feel that branded messages are bogus and therefore, don’t mean much to them. So, Nicorette asked us to build a new kind of support program, one that gets the realities of quitting and understands that just because you slipped up and had a cigarette doesn’t mean you’ve failed. The result was MyQuit, a behavior modification program which included a customized, daily email program, an app that let you track cravings in real time, and about a dozen, inspiring video testimonials from ex-smokers. In the end, the client couldn’t have been happier and the boss was too when we brought an Effie back to the agency.
Smokers often feel that branded messages are bogus and therefore, don’t mean much to them. So, Nicorette asked us to build a new kind of support program, one that gets the realities of quitting and understands that just because you slipped up and had a cigarette doesn’t mean you’ve failed. The result was MyQuit, a behavior modification program which included a customized, daily email program, an app that let you track cravings in real time, and about a dozen, inspiring video testimonials from ex-smokers. In the end, the client couldn’t have been happier and the boss was too when we brought an Effie back to the agency.